To make an effect at the grassroots level, Kia has begun on-the-ground execution of its two national community programmes, DROP (Develop Responsible Outreach for Plastic) and Uphaar. The two programmes are consistent with Kia's worldwide CSR objective of a "clean environment" and a "free and safe movement" for a more sustainable future.

While DROP strives to address the growing issue of plastic waste and limit its spread across landfills and aquatic bodies, Uphaar is a tree-planting initiative launched to help the marginalised agricultural community and battle climate change.

The former operates in five cities: Gurgaon, Mumbai, Bangalore, Vijayawada, and Vishakhapatnam, whereas the latter operates in 15 states: Andhra Pradesh, Rajasthan, Maharashtra, Telangana, Madhya Pradesh, Karnataka, Tamil Nadu, Odisha, Uttar Pradesh, Haryana, Assam, Meghalaya, Jharkhand, West Bengal, and Himachal Pradesh.

DROP: The initiative, launched in collaboration with the India Pollution Control Association - IPCA, intends to collect and recycle plastic trash in five cities by enhancing the plastic collecting process via collaboration and education of various stakeholders and local populations.

The firm has pledged to reduce 2500 MT of plastic garbage by sensitising communities at 100 collection stations in each city. Aside from that, the initiative will provide indirect advantages such as a source of income for garbage employees and assistance to communities in keeping their neighbourhoods and towns clean.

Uphaar: is a tree plantation program initiated in association with Sankalptaru Foundation. The project envisions combating climate change to prevent the negative consequences on nature and humankind. By rendering support to marginalised agrarian communities, the focus is on rejuvenating the farmlands into green areas at various locations.

The plantation will not only act as a carbon sink and aid in curtailing greenhouse gases and carbon emissions but also extend support to the underprivileged farmers by bolstering their livelihood opportunities and well-being. Under this project, Kia India will plant 150,000 fruit tree saplings (Apple, Peach, Guava, Orange, Lime-orange, and Coconut) in 15 states.